Privacy Policy

ConfiDent Lab & PW Dental Laboratory Privacy Notice

This explains how and why we acquire and use your personal information in accordance with Regulation (EU) 2016/679, the General Data Protection Regulation (GDPR).


We may collect information about you:

  • as part of your transaction and for the purposes of managing your order.
  • from you.
  • this includes your name, contact details and prescription history with our dental lab.


We may use your information to:

  • communicate with you by telephone regarding your order.


We may use your data for the above purposes to fulfil our legitimate interest of managing your order.

If you do not provide us with the information requested, we will not be able to fulfil your order.


We store your information:

  • within the European Economic Area (EEA)
  • if we transfer data outside the EEA we will ensure that before we do so, there is adequate protection in place to ensure the security of your data.


We keep your information:

  • for as long as it is needed to manage your order and for a maximum of 5 years.

You have the right to:

  • access the information we hold about you
  • ask us to make any changes to your information to make sure it is accurate and up to date
  • ask us to stop or limit our use of or to delete your information (we are not obliged to do this in relation to information we need as part of our requirement to fulfil your order)
  • receive your information in an easily accessible format such as by email or post in a standard document format
  • transfer your information to a third party


If you have question, want to exercise your rights or make a complaint, please contact us

If we cannot resolve your complaint, you may contact the Information Commissioner’s Office at:

Wycliffe House

Water Lane,



SK9 5AF.